Celebrating growth in care - Switch Direction sponsors Professional Development award at Suffolk Care Awards

The Suffolk Care Awards is a respected annual event dedicated to recognising the outstanding contributions of professionals in the care sector. This year, the event is proud to announce that Switch Direction, an Ipswich-based training company, is sponsoring the Professional Development Award. This award celebrates a team member or leader who is a passionate advocate for professional development, demonstrating a commitment to personal growth and the advancement of their colleagues and clients.

Recognising the power of Professional Development

The Professional Development Award acknowledges individuals who have not only sought to improve their own skills and knowledge but have also encouraged and facilitated the development of others. This dedication to growth benefits the entire care team and improves the quality of care provided to clients. Such individuals play a crucial role in fostering a culture of continuous learning and improvement within their organisations.

Dan Cocksedge, the founder of Switch Direction, shares his enthusiasm for this sponsorship, saying, "I love learning and appreciate the difference it makes in my life. Learning new skills can make you feel empowered and confident and improve your feeling of self-value. Switch Direction believes everyone can reach their potential with the right training and support. The criteria of this award reflects the ethos and beliefs of Switch Direction - celebrating the positive change, positive impact, and improvements that can be achieved through learning."

A champion of learning and growth

Founded by Dan, Switch Direction is known for its high-quality training courses that are both engaging and interactive. Supported by a team of freelance specialists, the company offers a wide range of programmes focusing on professional development, management and leadership, digital literacy, and more. The company's mission is to provide training that empowers individuals, helping them to develop new skills and grow both personally and professionally.

The sponsorship of this award emphasises the company’s commitment to promoting lifelong learning and the belief that with the right training and support, everyone can achieve their potential.

The Suffolk Care Awards

The Suffolk Care Awards is an opportunity to recognise those who go above and beyond in their roles, and the Professional Development Award specifically celebrates those who drive positive change through learning. As the care community prepares for this exciting event, Switch Direction's involvement inspires others to pursue their own development journeys.